Thursday
Jun192014
Brand Focus: Getting to the point
Jun 19, 2014 ;)
The third in a three-part series on best practices to focus your brand's offer and communication.
Five filters to sharpen your communication's focus.
Entries in Brand Development (16)
Jun 19, 2014 Tuesday
May272014
Brand Focus: The fear factor
May 27, 2014 
The second in a three-part series on best practices to focus your brand's offer and communication.
One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience.
Thursday
May222014
Brand Focus: It's just good customer service
May 22, 2014 
The first in a three-part series on best practices to focus your brand's offer and communication.
One day I decided I needed a bluetooth headset. So I popped into my local phone shop to pick one up. I was confronted with a wall of over 30 identical-looking, PVC blister-packed, bluetooth headsets. "Which is best for me?" I wondered.
Tuesday
May132014
Getting your brand found online
May 13, 2014 
There are only three ways new prospects can find your brand online, be sure to use all of them.
So you have set up a brand website with helpful content for your prospects, perhaps you have an online store, your CEO posts weekly to your thought leader blog...
1 Comment | tagged awareness building, brand awareness, marketing, online awareness | in Brand Development Thursday
May082014
Nine ways to adjust your brand strategy to work online
May 8, 2014 
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement
A premium fashion brand is unsure if it should follow back on Twitter or remain aloof like its competitors do. An industrial door brand...
Tuesday
Feb182014
The problem with passion
Feb 18, 2014 
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being confused with business strategy. The word used to fuel this fallacy is “passion”.
Wednesday
Jan222014
Marketing in 2014: The audience imperative
Jan 22, 2014 
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing success.
Wednesday
Sep122012
How to bring your product launches to new heights
Sep 12, 2012 ;)
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Monday
Aug202012
How to spot the warning signs of brand dementia
Aug 20, 2012 
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of brand dementia.
Post a Comment | tagged Borders, CMO, Encyclopedia Britannica, Kodak, brand dementia, brand equity, brand strategy, sears | in Brand Development Friday
Aug262011
Steve Jobs' 1997 brand prophesy
Aug 26, 2011 
Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below.
1 Comment | in Apple, Brand Development, Branding Monday
Jul182011
Why managing your personal brand will make you a better marketer
Jul 18, 2011 
Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.
Wednesday
May112011
The McElroy "Brand Man" Memo turns 80
May 11, 2011 
Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below.
Monday
Mar142011
I’m a Mac and I’m a PC trying to help Japan
Mar 14, 2011 
What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend.
Thursday
Mar102011
How Toby Rucksmith turned my RockMelt experience into a BrandMelt moment
Mar 10, 2011 
I was hoping to write this post about a new browser called RockMelt. A few people in the office suggested I try it. RockMelt claim they are “re-imagining the browser for the way people use the Web today”.
Wednesday
Jan192011
How to turn your marketing up to ’11
Jan 19, 2011 
In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in 2011—but know they won’t.
Wednesday
Dec292010
Movember: The Final Tally
Dec 29, 2010 
Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort.
