Why managing your personal brand will make you a better marketer

Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter...

Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It’s all a matter of motivation.

Managing a personal brand engages most people in a way that is very different from managing brands as part of an academic exercise or job. The stakes are much higher.  The joy of victory or agony of defeat is visceral not academic. Call it baptism by fire, but there are few things that will help today’s marketers hone their online marketing skills better or faster than putting their own brand on the line.

In this post for Talent Zoo I explore a few of the implications that have come from the boom in personal branding.

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