Sep 12, 2012 ;)
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Jun 14, 2012 
A practical model for developing international brandsYou want to build your brand’s equity. But a quick survey of the models for doing so reveal a plethora of options.
Jun 13, 2012 
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket
May 11, 2011 
Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below.
Mar 14, 2011 
What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend.
Sep 28, 2010 
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the message because the message shapes the perception of their brand. And the brand is their most valuable asset.
Feb 11, 2010 
The winner of the populist vote in this year’s Super Bowl ad war is the Betty White Snickers commercial. According to the 2010 USA Today Ad Meter, the commercial received an 8.68/10 score.
Dec 2, 2009 
OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf ourselves again.
Jun 9, 2009 
Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve: a box of Quisp breakfast cereal. That's because its producer, Quaker Oats, stopped selling the brand in the mid 1970's.
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