May 27, 2014 
One of the primary tasks of strategic marketing is helping brands focus both their message and their target audience.
May 22, 2014 
The first in a three-part series on best practices to focus your brand's offer and communication.One day I decided I needed a bluetooth headset. So I popped into my local phone shop to pick one up. I was confronted with a wall of over 30 identical-looking, PVC blister-packed, bluetooth headsets. "Which is best for me?" I wondered.
Apr 16, 2014 
Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they're right. The word "branding" itself has no more substance than a dust bunny and about as much impact on the bottom line. That’s why if brand management means anything to your company, take this advice: Ditch the word “branding.”
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