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Entries in Branding (8)

Wednesday
Mar262014

The DOs and DON'Ts of strong brand positioning 

Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gatekeeper in the prospect’s journey to purchase and onto brand advocacy.

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Friday
Aug262011

Steve Jobs' 1997 brand prophesy

Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below.

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Monday
Jul182011

Why managing your personal brand will make you a better marketer

Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.

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Wednesday
May112011

The McElroy "Brand Man" Memo turns 80

Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below.

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Monday
Mar142011

I’m a Mac and I’m a PC trying to help Japan

 What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth?  The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend. 

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Thursday
Mar102011

How Toby Rucksmith turned my RockMelt experience into a BrandMelt moment

I was hoping to write this post about a new browser called RockMelt. A few people in the office suggested I try it. RockMelt claim they are “re-imagining the browser for the way people use the Web today”.

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Monday
Feb142011

The meaning of love (for marketers).

Happy Valentine's Day! All of us at The Duffy Agency created this Video Valentine for you to ponder the power of love as a brand. If you like it, spread the love with your favorite marketer this Valentine's Day. 

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Wednesday
Dec292010

Movember: The Final Tally

Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. 

 

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