May 8, 2014 
A premium fashion brand is unsure if it should follow back on Twitter or remain aloof like its competitors do. An industrial door brand...
Mar 18, 2014 
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me.
Feb 18, 2014 
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being confused with business strategy. The word used to fuel this fallacy is “passion”.
Jan 22, 2014 
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing success.
Sep 12, 2012 ;)
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Dec 29, 2010 
Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort.
Dec 1, 2010 
What small towns can teach us about the "new" rules of marketing
In the 1950s, Madison Avenue decided to reinvent the marketing process.
Nov 30, 2010 One Mo Bro's plea for more online charities to stop preaching and start participating
‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about your cause for a moment and focus on the cause of the poor bloke who is the unwitting recipient of your spammy appeals, guilt-laden messaging and misuse of social media platforms.
Oct 28, 2010 
I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you need to be on one camp or the other.
Sep 28, 2010 
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the message because the message shapes the perception of their brand. And the brand is their most valuable asset.
Sep 27, 2010 
I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic marketing to masters and PhD students. I have supplemented these lectures with live cases for students to work on.
Sep 20, 2010 
The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand why. More people get their information electronically every day. It’s fast.
Mar 29, 2010 
I’m in Berlin on the eve of the Digital Pharma Europe “Unconference.” I’m very excited about the prospect of two days of open dialogue about pharma and social media in Europe.
Jan 26, 2010 
"The future is here... It's just not evenly distributed." This quote from William Gibson is a fitting opening to Graham Brown's 2010 Youth Trends report.
Nov 24, 2009 
Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why? Well, it stars moi
Nov 4, 2009 
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this excellent post by Mashable. And then come right back!
Oct 14, 2008 Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.”
The talk contrasted marketing theory with marketing reality in an attempt to help students bridge the two. I hope those who attended will be better able to identify companies that are operating under a true marketing paradigm (generating demand in the market) vs. those that operate under a production paradigm (focused solely on pushing products into the market) when they enter the work force.
Slides from the seminar can be 
downloaded here with the password Dr. Tarnovskaya gave you. Feel free to email me with any questions.
Sep 12, 2008 
I read a recent post by one of my favorite marketing authors, Seth Godin, titled “The Myth of Launch PR”. He talks about companies who are obsessed with publicity as they launch their brand onto the market.
May 21, 2008 
There has never been a more exciting time to work in marketing. For one thing, global internet penetration has broken 20% with around 1.4 billion people
