Feb 18, 2014 
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being confused with business strategy. The word used to fuel this fallacy is “passion”.
Sep 21, 2012 ;)
How to create your own marketing micro-profession
Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precise foundation of language to describe all things medical. Then I got a job in an ad agency.
Sep 18, 2012 
LIKE BLIND MEN DESCRIBING AN ELEPHANT
Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article they’d published.
Sep 10, 2012 
THE GREATEST ENEMY OF COMMUNICATION IS THE ILLUSION OF IT
Post a Comment | tagged branding, gibberish, marketing glossary, marketing lexicon, marketing terms | in Marketing Terms Sep 28, 2010 
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the message because the message shapes the perception of their brand. And the brand is their most valuable asset.
Jul 26, 2010 
Do you call yourself a marketing professional? What does that mean, really? Call someone a doctor or a lawyer and you get a clear picture of what they do and what skills they have. In fact, you have to go to school and need to be accredited and certified to be called a doctor or lawyer or even a teacher.The same can't be said for marketing professionals.
Oct 13, 2008 
If you work in marketing, particularly on the strategy or account planning side, then you probably use the word “insight” a dozen times a day.
