May 8, 2014 
A premium fashion brand is unsure if it should follow back on Twitter or remain aloof like its competitors do. An industrial door brand...
Mar 18, 2014 
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me.
Mar 4, 2014 
Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online.
Feb 26, 2014 ;)
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true.
3 Comments | tagged Coke, campaign, promotion video, social media guard | in Coke, Content Marketing, Example, Social Media Feb 11, 2014 
The Cure for Content: Part II (read part I)
If content is really king then why do most organizations still treat it like the court jester?
Post a Comment | tagged Kotler 4Ps, Nike+, Pampers, Rebel lures, content marketing, marketing | in Content Marketing 