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Entries in proprietary audience (2)

Tuesday
Jan282014

Brand Beyoncé shows marketers how it's done

Beyoncé’s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands - if you are able to see it

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Wednesday
Jan222014

Marketing in 2014: The audience imperative

As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing success. 

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