Oct 24, 2013 
While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that?
The Apple co-founder went on to attribute Apple's success to a conscious decision to be a "market-led" company as opposed to a tech-led company. This seemed to be in Steve Job's DNA.
Sep 12, 2012 ;)
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Jun 13, 2012 
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that bucket
Aug 26, 2011 
Want a 60-minute crash course in how to build a successful brand? I suggest you reserve an hour and watch the video below.
1 Comment | in Apple, Brand Development, Branding Mar 14, 2011 
What is it about Microsoft that makes it reinforce Apple’s brand every time it opens its mouth? The latest MS communication fiasco centered around their efforts to help earthquake victims in Japan this weekend.
Jun 12, 2008 
THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS
The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month.
Post a Comment | in Apple 