Why managing your personal brand will make you a better marketer

Managing your personal brand will do more than build your online reputation. I believe it will make you a better marketer. It's all a matter of motivation.

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Why great sales people don’t always make great marketers

In many BtoB companies the career path to the Marketing Departmment  seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers.

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