Have graduate students outgrown the classroom?

 Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. 

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Lund University: An entrepreneur’s guide to brands & social media marketing

Big thanks to Craig Mitchell for the invite to address his class in the Master Programme in Entrepreneurship at the Lund University School of Economics and Management in Sweden

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Death by Power Point

Recently I was asked to judge a series of presentations made by a group of masters students. The exercise was based on a live project we are working on at The Duffy Agency. They were presenting their marketing plans for a beverage we will be launching in the Spring. 

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Social Media & Marketing Lecture at the Lund University School of Economics

International Marketing & Brand Management Program

Thanks to all of you in the International Marketing & Brand Management program for attending my Social Media in Marketing lecture this week.

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