Oct 24, 2013 
While there isn't a tech CEO I've met who would refute this simple truth, very few are able to embrace it, no less practice it. Why is that?
The Apple co-founder went on to attribute Apple's success to a conscious decision to be a "market-led" company as opposed to a tech-led company. This seemed to be in Steve Job's DNA.
Apr 17, 2013 ;)
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your office. Sit on the floor cross-legged. Place your hands on your knees palms up if you are alone, join hands in a circle if your colleagues are with you. Close your eyes and recite the social media mantra:
Dec 22, 2012 
Congratulations. You have survived the apocalypse. I hope you had a pleasant end of days.
Dec 12, 2012 
How not to get sued by an elf this Holiday Season
Hey it's that time of year again.
Post a Comment | tagged Graphic Guidelines, christmas, holidays, santa claus | Nov 9, 2012 ;)
We would like to give a big thanks to the CEOs who attended the workshop, "Survival is Overrated" at MINC today. We enjoyed getting to know you and we hope you stay in touch.
Nov 6, 2012 
SAUL LOEB/AFP/GETTY IMAGESOK, all the Americans at The Duffy Agency have now voted. Like many Americans I'll be watching the results come in for the rest of the day trying to piece together the fragments and get a glimpse into the future of who will be my country's next president.
Oct 23, 2012 ;)
Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I'll be eager to follow your startup projects over the next semester.
Sep 26, 2012 ;)
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater.
Post a Comment | tagged CEO, CMO, brand equity model, marketing department, research | in CMO, Marketing Operations, ROI Sep 21, 2012 ;)
How to create your own marketing micro-profession
Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very precise foundation of language to describe all things medical. Then I got a job in an ad agency.
Sep 18, 2012 
LIKE BLIND MEN DESCRIBING AN ELEPHANT
Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article they’d published.
Sep 12, 2012 ;)
It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but globally it's Apple season (with a capital "A"). That's because today Apple will announce the new iPhone 5 in advance of its launch.
Sep 10, 2012 
THE GREATEST ENEMY OF COMMUNICATION IS THE ILLUSION OF IT
Post a Comment | tagged branding, gibberish, marketing glossary, marketing lexicon, marketing terms | in Marketing Terms Aug 24, 2012 
David included this venn diagram in his recent Fast Company article "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes". The article presents a great real-world brand case. Worth a read
Aug 20, 2012 
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of brand dementia.
Post a Comment | tagged Borders, CMO, Encyclopedia Britannica, Kodak, brand dementia, brand equity, brand strategy, sears | in Brand Development Aug 10, 2012 
Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was bad,” he said, “You have almost 95 thousand unread emails!”
Jul 31, 2012 
Part 2 of 2
To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite.
Jul 25, 2012 
Part 1 of 2
The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it has a shot at catching on.
Post a Comment | tagged CEO, CMO, ROI, ROI Marketer | in CMO, Human Resources (HR), Marketing Operations, ROI Jul 19, 2012 
You have read how social media wastes a lot of people's time. I couldn't agree more.
Jul 16, 2012 
As we head into the dog days of summer, I'm sure a lot of you have your mind elsewhere (like the golf course). So I thought I would join you on the links with a golf analogy to emphasize the importance of follow-through in building brand equity.
Jul 10, 2012 
Part 4 of 4
From a branding perspective, Google's behavior is consistent with a company that sees itself as too big to fail.