Tuesday
Jul312012
THE RISE OF THE “ROI MARKETER”? HELL YES!
Jul 31, 2012 
Part 2 of 2
To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite.
Entries in ROI (2)
Jul 31, 2012 Wednesday
Jul252012
The rise of the “ROI Marketer”? Hell No!
Jul 25, 2012 
Part 1 of 2
The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it has a shot at catching on.
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