Sep 26, 2012 ;)
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift between CEOs and their CMOs has never been greater.
Post a Comment | tagged CEO, CMO, brand equity model, marketing department, research | in CMO, Marketing Operations, ROI Jul 31, 2012 
Part 2 of 2
To recap from part one: Although their tenure is increasing, CMOs are still the most frequently fired members of the C-Suite.
Jul 25, 2012 
Part 1 of 2
The concept of the “ROI Marketer” was coined this month in a report from the The Fournaise Marketing Group. Here’s why I think this is the worst idea in marketing — and why it has a shot at catching on.
Post a Comment | tagged CEO, CMO, ROI, ROI Marketer | in CMO, Human Resources (HR), Marketing Operations, ROI Jan 22, 2010 
Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social media initiative and they won't budge — unless you can prove ROI beforehand. And it's not the recession that's to blame. These are the same marketers who still invest in traditional media without any more ROI data than "that's the way we've always done it."
2 Comments | in ROI, Social Media 