The real reason your content is not engaging online

Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and online tactics, ask yourself honestly: How engaging is my brand? Content doesn't engage an audience, brand identity does. And that is the first place you should look if you're not getting traction online. 

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Brand Beyoncé shows marketers how it's done

Beyoncé’s latest album release shows us how audience power is changing the rules of marketing and creating new possibilities for brands - if you are able to see it

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