Sep 9, 2008 
This afternoon I received inquiries from 40 journalists. No, I didn’t get nominated for vice president, win the lottery or father one of Angelina Jolie's twins. How did I do it? Easy, I’m on Peter Shankman’s A-list — and you could be too.
Sep 3, 2008 
Google Chrome is out and like any new product destined to revolutionize the way we use the web, the Internet is aflutter with activity. What is Google Chrome?
Post a Comment | in Google Jul 8, 2008 
HOW SALES-CENTRIC MARKETING KILLS PHARMA BRANDS
Excerpt from Life Science Reporter article by Jacob Fleming:
" What is the best way to help doctors and patients to get our messages?
Stop communicating with them as if they were idiots. Really. Most medical
advertising is banal and lifeless
Post a Comment | in Pharma Jul 4, 2008 
HOW TO DEAL WITH THE EXPLOSION OF WEB 2.0 SITES
About 542 million years ago life on our planet experienced what geologists call the “Cambrian Explosion”.
Post a Comment | in Web 2.0 Jul 1, 2008 
IS NOTHING SACRED?
It all started when my brother Kevin set up a Wiki to help organize our family reunion. The welcome message on the Wiki landing page said:
Jun 24, 2008 
Each year ad agencies and clients from around the world gather in the
south of France for the industry's premier event: The Cannes Lions.
Jun 20, 2008 
YOU'RE IN ADVERTISING - GET OVER IT.
The Cannes Lion's is arguably the most celebrated event in the advertising industry. The brightest minds in the business meet for a week of education
1 Comment | in Cannes Lions Jun 12, 2008 
THE DIFFERENCE BETWEEN RELEASING AND LAUNCHING NEW PRODUCTS
The new iPhone will continue to gain traction in our collective imagination until it goes on sale next month.
Post a Comment | in Apple Jun 10, 2008 
Everyone is blogging about social media these days. So much so that one would assume that the whole world is familiar with this term.
4 Comments | in Social Media Jun 8, 2008 
NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE
In 1997 the FDA relaxed regulations on the use of broadcast media to
advertise prescription drugs to consumers.
2 Comments | in Pharma May 31, 2008 
AMERICA'S FAVORITE DONUT SHOP RE-BRANDS FOR EUROPE
I was walking down Barcelona's main shopping street (Passeig de Gràcia) this afternoon and came across a familiar logo with a strange twist.
May 30, 2008 
A FEW POINTERS BASED ON THE US MARKET
There has been a lot of enlightening discussions this week at Jacob Fleming's 6th Annual Pharma Branding Summit.
Post a Comment | in Pharma May 21, 2008 
There has never been a more exciting time to work in marketing. For one thing, global internet penetration has broken 20% with around 1.4 billion people
May 12, 2008 
LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE
When I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme: the fear of "losing control". I don't get it.
May 9, 2008 DOVE'S CAMPAIGN FOR REAL BEAUTY NOT SO REAL AFTER ALL?
I was reading a magazine article and noticed an innocent revelation that could have some negative impact for Dove and their agency Ogilvy.
Post a Comment | in Dove May 8, 2008 THE POWER OF PLAIN TALK + ONLINE VIDEO
Does your company have information your customers or others may find useful? If you answered "no" then permit me to respectfully suggest that either a) you're wrong or b) you will soon be out of business.
Post a Comment | in RSS May 8, 2008 
IF YOU WORK IN ADVERTISING — CONGRATULATIONS — YOU'RE NOW A DIRECT RESPONSE SPECIALIST
2 Comments | in Advertising May 6, 2008 
Web 2.0 is the internet coming into its own. It is most easily understood by looking at the contrast to Web 1.0. To do that, consider the first car ever created.
Post a Comment | in Web 2.0 
