The Google Delusion: Don’t be evil

Part 3 of 4

“Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been kicking around as an unofficial motto ever since.

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The Google Delusion: Something for Everyone

Part 2 of 4

I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View.

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The Google Delusion: From innovator to imitator

Part 1 of 4

To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky corporate culture. That seems accurate.

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